Articles

The future of CRM in India

CRM or Customer Relationship Management has become an integral part of any successful business, significant as much as marketing and sales. With the advent of open markets, real-time interactive broadcast platforms, new age mass communication tools and digital social media handles that blur the boundaries of geography, time, age and language, the consumer and its relationship with the brand has…

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Articles

Defining CRM

Defining CRM? CRM or Customer Relationship Management stands for processes, tools and practices for managing Customer Relationships. It covers entire Journey of Customer with your organisation. Right from identifying the customer to Marketing to Sales and then post Sales Service. Generally when we speak of CRM, we refer to some software tool. But even before the advent of software and IT,…

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